Jony Ive was Apple's chief design officer and led the company's design for devices such as the iPhone, iPad, and iPod. Ive departed Apple in 2019 after leading its design on products like the iPhone, iPad, and iPod.Ī design firm from the man behind the look of many of Apple's iconic products now has an official website. The site describes LoveFrom as "a creative collective" that is "fanatically devoted to excellence." Let’s put down our wallets and make things, too.LoveFrom, the design firm by former Apple design chief Jony Ive and Marc Newson, has a new website. Let’s celebrate Ive’s impact on the world not by highlighting the stuff he’s made, but instead, by finding inspiration in his ability to make them. Everyone else should buy things.” We’ve done this with Karim Rashid, Michael Graves, Philippe Starck, and, of course, Steve Jobs. It says: “There are only some people who can make things. By placing these phones and tablets and monitors on a pinnacle of grandeur, we’re reinforcing the elitism of design. The products designed at Apple under Ive’s leadership, for all of their beauty and sophistication, have reinforced that design is about magic people making magic things. There was nothing, and now there is something. When we make things, we realize that we have autonomy and power. But those of us who aren’t as good or as experienced still benefit from that creative process - from the process, not from the output. People who are trained to do it, like Ive, do it much better than the rest of us. “Making things” is something anyone can do. When we’re in the midst of a creative process, we lose sense of ourselves, of our problems and anxieties, even of our goals: we find flow, and in that flow, we grow. When design is something that’s done, not something that’s had, it is empowering. And sometimes, the process is about inclusive democratization, as with the theme of participatory design - a Scandinavian-inspired approach to design that shifts the creative spark from an external source of genius to the people that will be using whatever ends up being made. Sometimes, the process is about solving a problem, evidenced in the trend of design thinking. Sometimes, that process is about a curiosity and exploration of material, as with the work of Ray and Charles Eames. We’re saying “I am successful, because I can afford this” and “I have wonderful taste, because I have this wonderful thing.” Owning something beautiful is socially transportable: If I own a beautiful item, I may be beautiful, too.ĭesign, as a verb, is the process of making things. When we buy something, we’re making a statement. Kitsch phrases like Louis Sullivan’s “Form follows function” and Hartmut Esslinger’s “Form follows emotion” have reinforced the view that while the root of an object’s form may be in utility or sensibility, our critique of that object should ultimately be based on how it looks. These are artifacts of convenience, function, and appeal – they are things, like chairs and shoes and stoves and cars. For almost a century, we’ve enjoyed a consumer culture that brings objects of design into our lives. As I reflected on the news, I was struck not by the impact his departure might have on Apple, but instead, on the widening split between consuming things and making things.ĭesign is both a noun and a verb. Much of the conversation is around the impact he’s had on the design of Apple’s products - on shaping the form of the things we want and buy. Over the last week, the big design buzz has been on Jonathan Ive leaving Apple.
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